That's it? vs. That's it!

Howard Jones. Very plain name but became big in the mid 80s. Jones was own synthesizer one-man-band and he rocked!

When he first started touring, people were excited to see him, but they tended to go home from the concerts a bit underwhelmed. Not that the music wasn't as great live as it was on the radio, for he did a superb job, but it was the show itself. He was it. Just him surrounded by his synthesizers illuminated by some pretty lights. The visual for the "concert experience" was just kind of lacking.

With some extra musicians and backup singers thrown in, Jones' later concerts had the excitement they deserved and the audiences responded most positively.